Drive new leads with a FreeWill Featureship
How many people would contribute to your mission if they were only asked? With a FreeWill Featureship, we help you build brand awareness among thousands of will-makers, while gently nudging charitable giving. Capture new donors for a lifetime of giving.
How it works
Keep your organization top of mind
A feature on our public will-making site means that thousands of people each month see your organization's mission when creating their legacies
Let FreeWill make the ask
FreeWill does the heavy lifting so that you don’t have to by encouraging charitable giving and educating prospective donors on how to leave a lasting legacy
Raise awareness and drive leads
Spread awareness for your brand to FreeWill users outside of your existing donor base as 1 in 6 FreeWill users decide to leave at least one bequest commitment to charity
Promoting charitable giving in the estate planning process drives gift commitments for Komen
Pair your brand recognition with FreeWill’s marketing engine to scale your reach
FreeWill invests heavily in digital marketing to drive will-makers to our site and provide exposure to your organization
As a thought leader in the online estate planning space, our attorneys and CEOs have been featured in The New York Times, Forbes, AARP and more
Partners in insurance, financial planning, and more offer FreeWill as an estate planning tool for their clients
Donor data – at your fingertips
Unlock access to a variety of donor demographics
Build new donor contact lists to feed your stewardship program
Leverage DonorSearch data to identify giving capacity of high affinity donors
Feel confident that your data is protected with the highest security standards and will not be sold or shared
Understand your donors on a national level
Benchmark your donor profile data against aggregated data of other nonprofits to understand how you compare and inform outreach strategy
Analyze geographic trends for your supporters and spot areas to focus brand awareness efforts
Uncover insights about your donors’ demographics for more strategic campaigns
Acquire supporters to steward for a lifetime of giving
These aren’t just new donors — they’re new activists, volunteers and advocates. When a donor makes a bequest commitment, they're telling you they care deeply about your mission. Research shows that donors who add a charity to their wills increase annual gifts by more than $3000 in the following years. These high affinity donors are primed for long-term giving, generating new leads for the rest of your organization to steward. Learn more about how to build relationships with your supporters during their lifetime using tax-advantaged giving vehicles from our Smart Giving Suite.
Feature your organization at a level that suits your organization’s needs
National feature
Your organization will be top-of-mind for will-makers in all 50 states. Access National benchmarking data.
Regional feature
Have a more local focus? Feature by state or zip code.
Join world-class non-profits in sharing your mission
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Let’s start a conversation!
If you work for a nonprofit organization and want to learn how FreeWill can support your mission, fill out the form on this page to book a meeting with our team. Once you submit the form, you’ll be directed to a calendar where you can choose a time that works best for you.
In the meantime, feel free to review some resources our partners have found interesting:
Nonprofit Inquiry Form