How to effectively steward major donors in 2024

Nonprofits face a critical challenge: a donor retention rate below 50%, meaning fewer than half of all donors choose to contribute again. This issue becomes even more pressing when it involves major donors, whose loss can significantly impact an organization's financial health and ability to work towards its mission.

Recognizing major donors' unique needs is essential, as effective stewardship of these individuals demands a more nuanced approach than that used for your lower-level donors.

Watch Patrick Schmitt, co-CEO of FreeWill, share the stewardship strategies that will resonate with your major donors and help you secure transformational gifts. 

In this webinar, we covered:

• Donor retention rates
• The science of connection
• Unique strategies for your major donors
• Tips to employ in time for Tax Season

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