How to engage Millennial and Gen Z donors in 2024

Often overlooked by development teams in favor of their predecessors, Millennials and Gen Z hold significant power and both have unique perspectives and preferences when it comes to philanthropy. 

Over the next 20-25 years, these generations will inherit trillions of dollars through the Great Wealth Transfer, and many within these generations already have capacity and the desire to give.

Understanding how to engage Millennials and Gen Z now, especially in time for end-of-year, can help you establish long-lasting giving habits among new donors that will sustain your organization's growth and secure support for decades.

Watch Patrick Schmitt, co-CEO of FreeWill, in this webinar to learn how to better engage Millennial and Gen Z donors in becoming high-affinity donors to your nonprofit.

In this webinar, we covered:

• Demographic and wealth trends among Millennials & Gen Z
• Insights into giving and communication preferences
• Strategies to maximize end-of-year giving
• Tips for effective engagement and gift solicitation

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