How to raise large gifts from older donors in 2025

For most nonprofits, older donors make up the majority of their donor base. They are essential to philanthropy, often driving both major and planned giving.

But in 2025, the way older donors give is evolving. Shifts in the macroeconomic landscape, demographics, and donor behavior mean nonprofits must adapt by meeting older donors where they are and supporting them in giving in a way that suits their needs. 

Join Patrick Schmitt, co-CEO of FreeWill, for a new webinar on how fundraisers can better serve older donors in 2025 and raise large gifts in the process.

In this session, we’ll cover:

• The best ways to give for donors 65+
• How giving from older donors is changing
• Legislation impacting giving from this group
• Actionable steps to raise larger gifts from older donors

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