Five ways to optimize your nonprofit website for online giving in 2025

In today's digital landscape, your nonprofit's website is more than just a homepage – it's a powerful tool for storytelling, engagement, and online giving.

A great website should be multipurpose: it should clearly communicate your mission and illustrate the impact of your work. It must also be visually appealing, accurately represent your organization, and effectively engage visitors by making it easy for them to give.

A website that lacks credibility can undermine trust with supporters and even discourage future giving.

Join Patrick Schmitt, co-CEO of FreeWill, for a new webinar discussing nonprofit website design strategies that drive online generosity in 2025.

In this webinar, we’ll cover:

• The latest online giving trends
• How to convert website visitors into donors
• Tools for measuring website effectiveness
• Research-based website strategies

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