The most important research on donor psychology

Yes, fundraising is an art. But there’s more science to it than most people realize. 
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This session looks at the latest and most important academic research on donor psychology – what makes them give, what makes them give more, and what makes them keep giving. 
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We also share practical tips to incorporate this research into your daily work to help you hit your end-of-year goals. 

Watch Patrick Schmitt, co-CEO of FreeWill, for a brand-new webinar exploring the psychological factors that influence donor behavior. From emotional triggers to decision-making, you’ll gain insights into how donors think, feel, and act, helping you fundraise more effectively.

In this webinar, we covered:

• The science of generosity
• Key motivators behind why donors give
• Tips to apply donor psychology to improve your fundraising practices

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