Three massive trends affecting planned giving in 2024

There has never been a better time for nonprofits to tap into the transformational power of planned giving. Over the coming decades, Baby Boomers will pass on an estimated $90 trillion in wealth and donate upwards of $12 trillion to charity.

With this transfer of wealth, coupled with record-high stock market performance, nonprofits in 2024 have the potential to benefit immensely – if they can leverage new planned giving trends and best-in-class strategies.

Watch Patrick Schmitt, co-CEO of FreeWill, to learn why 2024 is the perfect time to prioritize planned giving and learn the trends you need to know to bolster your organization's planned giving program.

In this webinar, we covered:

• Socioeconomic trends influencing planned giving
• Key planned giving insights for development teams in 2024
• Strategies for securing planned gifts ahead of Make-A-Will Month this August

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