Understanding Millennial donors: The next wave of great philanthropists

Three-quarters of Millennials view themselves as philanthropists — more than any other generation before them. The wealthiest of this group are already having a significant impact on philanthropy. Over the next couple of decades, Millennials are poised to inherit as much as $70 trillion — providing even more fuel for their philanthropy.

Understanding this unique demographic is critical to soliciting major gifts now, and cultivating a lifetime of giving.

Watch Patrick Schmitt, the co-CEO of FreeWill, to gain insights into Millennial donors, what sets them apart from other generations, and strategies your organization can use to benefit from their generosity right now, and as their wealth grows during the Great Wealth Transfer.

In this webinar, we covered:

• Demographic and wealth trends among Millennials
• Best practices for Millennial outreach and stewardship
• The most tax-savvy gift types for Millennials
• Strategies to maximize Millennial giving now and in the future

View our past webinars or nonprofit resources.