What outstanding fundraising writing looks like in 2025

The right words can make all the difference in planned and major giving. A well-crafted appeal doesn’t just inform—it connects, inspires generosity, and sparks conversations about transformational gifts.

But how do you write messages that truly resonate while introducing sensitive topics like estate planning or new ways to give?

Watch Patrick Schmitt, co-CEO of FreeWill, share tips for developing your writing skills in 2025. You’ll learn how to craft donor-centered appeals that build trust, encourage meaningful gifts, and advance your mission.

In this webinar, we covered:

• The essential components of compelling major & planned giving appeals
• Fundraising writing best practices that drive results
• Real-world examples of successful messaging
• Tips for discussing non-cash gift types with donors

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