Why cash is not king in fundraising (featuring special guest Dr. Russell James)

In the United States, a whopping 98% of wealth is held in non-cash assets. This reality presents a serious challenge for nonprofits primarily seeking cash donations: competing for only 2% of overall wealth. Nonprofit organizations that accept non-cash assets raise larger gifts and grow six times faster than organizations that only accept cash.

In this webinar, co-CEO Patrick Schmitt and special guest Dr. Russell James, Professor of Charitable Financial Planning at Texas Tech University, widely seen as the most important and influential academic researcher on the topic of major and planned giving, will explore the data behind non-cash fundraising and strategies for securing major gifts in 2024.

In this webinar, we covered:

• Compelling results of over 1 million nonprofit tax returns
• The psychology behind non-cash giving
• Tips to successfully fundraise more non-cash gifts

View our past webinars or nonprofit resources.