How to write effective emails

Tips and examples for planned and major giving

Inspiring people to give to your organization is hard, and the way you speak to your supporters — whether it's personal emails or mass sends — matters.

Emails drive more than 19% of online donations, but your donors' inboxes are getting more and more crowded every day. Nonprofits send an average of 59 emails to each of their subscribers a year, which means your messages need to break through the noise and immediately hook your potential donors. With only 8 seconds to capture a person's attention with an email, your writing is put to the test from the first glance.

To help you write more effectively, we've created a guide with our top writing tips as well as example emails from successful nonprofits.

What's inside:

• Why email writing matters for fundraising
• 10 writing tips for effective emails
• 9 email examples & why they work

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