Planned Giving Microsite Checklist

A planned giving microsite serves as a crucial tool for nonprofit organizations to engage with donors, educate them about planned giving opportunities, and ultimately secure long-term support. It allows organizations to showcase their mission, highlight the benefits of planned giving, and provide a seamless platform for donors to make a lasting impact.

FreeWill put this checklist together as a quick guide to help ensure your planned giving microsite is optimized for success! Learn more about:

• The importance of educational content
• What makes a visually appealing website
• How to craft CTAs that convert
• Why accessibility is critical

Download your checklist by filling out the form on this page.

Want to learn more about FreeWill’s Planned Giving Microsites offering and how we can partner with you to create a planned giving microsite for your nonprofit? Reach out to our team to get started.

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