Stock donor email templates

Despite 80% of affluent and high-net worth donors owning appreciated assets like stocks, only 19% of them have ever donated this type of asset to charity. The simple explanation? The vast majority of your donors either aren’t aware they can give stock, or they simply don’t know how to do so. Organizations that accept non-cash gifts grow six times faster than those that don’t, so if your nonprofit isn’t doing more to fundraise stocks, you’re missing out on some of your most important gifts.

Download the donor email templates via the form to start speaking to your donors about stock gifts today. Nonprofit professionals like you have found these templates to be extremely effective at educating donors and driving new gifts.

This template pack features three different email templates:

• Board member outreach email: Board members have a high affinity for your organization and are typically wealthier, making them the best audience for initial outreach on stock donations
• General stock appeal email: How to ask broadly for stock gifts from your entire supporter base
• Campaign impact email: Explain how donors can make a larger impact for a specific campaign or your mission than they ever thought possible with a gift of stock

Want to learn more?

If you’d like to learn more about how FreeWill can help you raise more gifts through non-cash vehicles like stocks, DAFs, QCDs, crypto and more, our team would be happy to meet with you. You can request time with them here.