FreeWill for Higher Education Institutions
Steward your alumni and campus community by offering the best-in-class platform for planned and non-cash gifts.
FreeWill partners with higher education institutions of all sizes across the United States
Why FreeWill
Educating donors of all ages on the importance of legacy giving
Read how Florida A&M University Foundation has raised over $1 million in legacy gifts by following FreeWill’s best practices for fundraising outreach and donor education.
Supporting education through planned giving
Naming one’s alma mater in their estate plan is an enduring act of support. Encourage legacy giving with FreeWill’s co-branded estate planning tools, data-backed outreach strategies and customized content to support the next generation of students. Discover additional bequest commitments from your community using our Gift Intent forms.
Solicit and accept gift commitments through wills, trusts, beneficiary designations, and gift intent forms.
Provide a comprehensive set of free and legally vetted estate planning tools to meet your supporters’ needs.
Acquire new legacy donors by placing your mission front and center during the will-making process.
Make a bigger impact with our Smart Giving Suite
FreeWill’s Smart Giving Suite empowers supporters to give generously through stock donations, IRA gifts, Donor-Advised Fund grants, and cryptocurrency. FreeWill Higher Education partners have seen immense success by incorporating non-cash giving outreach in both their annual and capital campaigns.
Provide your supporters with an intuitive and effortless way to make Donor-Advised Fund grants.
Seamlessly accept stocks, ETFs, bonds, and other gifts of security.
Make it easy for your older supporters to donate from their IRAs.
Unlock transformational gifts by simplifying the process of crypto giving.
Amplify your marketing strategy with Planned Giving Microsites
Centralize all your giving methods into one website that educates donors about planned and non-cash giving, with direct calls to action. Highlight FreeWill’s Planned Giving and Smart Giving Suites on a FreeWill Planned Giving Microsite for a comprehensive donor resource.
Trusted by the smartest minds in planned & major giving
FreeWill has exceeded expectations by helping us reach out broadly to donors and uncover estate gifts in the $35,000 range.
College of Saint Benedict
To say that we were surprised at just how successful our first FreeWill campaign was, would be an understatement. I was shocked. We had donors who weren’t on our radar before, with no previous engagement, dropping $100,000 gift commitments in our lap, which for us is a pretty big deal.
SUNY Brockport
FreeWill provided what I was looking for by reaching the younger generation. We use it in all of our marketing materials because it’s just easy. It’s reaching a community that we haven’t been able to reach before.
Trevecca Nazarene University
FreeWill’s mission of providing free access to estate planning tools gives people a way to say, ‘Hey, I can give back in this way!’ And it's pretty painless in that there are no costs that they have to come up with upfront.
What you get with FreeWill
Best-in-class products
Our platform simplifies the giving process for both donors and development teams, streamlining your planned and non-cash giving initiatives. It provides practical tools for your community, enhancing their ability to contribute effectively to your institution.
Expert marketing strategy
Advance your work forward with a dedicated strategy and content team, with a collective 50+ years of higher education development experience.
Powerful insights and analytics
Review and analyze your planned and non-cash gift data all in one place, so you can track gifts, spot trends, and make plans to increase engagement as you launch or grow non-cash giving and optimize your campaigns.
Success stories from our partners
Join dozens of higher education institutions
Every day, FreeWill helps higher education institutions raise more than $88K in planned and non-cash gift commitments. Join a growing community of higher education institutions that already use FreeWill to unlock transformational gifts.
One of our team members will reach out to you in the next couple of days to learn more about how we can help and also to schedule a time to show you how our products work.